ERPSolution

Umbrella Marketing: It just makes sense for Businesses

Successful businesses have something in common - they plan well and think long term. They do think of their short-term gains too, but focus on paths that would drive them to long-term success. Marketing your business right can actually be the difference between success and failure. Some businesses focus on low budget methods of marketing, picking out one or two of those, which appeal to them the most. Others remain undeterred by budgets and prejudices, creating a comprehensive marketing plan that can help them target a wider range of audience and ensure maximum reach.

The Cross Channel Framework

So you have a business that needs reviving. What do you do? Do you spend all your money in getting greater visibility? Plan it well, and you may not have to overstretch yourself or your pocket. Understand that today's marketplace is customer driven and what you really need is to address the customer directly. However, owing to the multitudes of media and information channels present today, addressing your customers directly is certainly no easy task. So what do you do? You plan allocation.

Ask yourself this:  who are my most profitable clients?

What are the Marketing Methods Used in Umbrella Marketing?

Does Umbrella Marketing Work?

Go here to read the full article on Sererra's Blog, we're sure you'll learn some new tricks!